Originally, the publisher's backlist was mainly literary in nature. The company's distinctive logo derives from the Greek letter phi, which represents the golden ratio, employed by artists, architects, and designers since the fourth century BC. Originally operating under the name "Euphorion-Verlag", the founders settled on Phaidon (the German form of Phaedo), named after Phaedo of Elis, a pupil of Socrates, to reflect their love of classical antiquity and culture. Phaidon-Verlag was founded in 1923 in Vienna, Austria, by Ludwig Goldscheider, Béla Horovitz, and Frederick "Fritz" Ungar. Since the publisher's founding in Vienna in 1923, Phaidon has sold almost 50 million books worldwide. With over 1,500 titles in print, Phaidon books are sold in over 100 countries and are printed in English, French, Spanish, German, Italian, Mandarin, and dozens of other languages. The company is based in London and New York City, with additional offices in Paris and Berlin. Phaidon Press is a global publisher of books on art, architecture, design, fashion, photography, and popular culture, as well as cookbooks, children's books, and travel books. Linda Brennan (VP, global marketing and communications)Īrt, Photography, Design, Architecture, Fashion, Food, Travel Penguin Random House Distribution (UK, AU) Fritz Ungar, Bela Horovitz and Ludwig Goldscheider
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